In 2016, we identified a gap between the tangible digital marketing knowledge and skills post-secondary students were graduating with and the needs of employers. An opportunity emerged and our team at Craft&Crew (formerly Soshal) partnered with the University of Ottawa's Telfer School of Management to develop, produce, and manage the Telfer Digital Marketing Certificate ("The DMC").
Over the last five years, 133 students have graduated from the DMC. Many of these students were able to secure promotions, strengthen their side hustles, or grow significantly in their marketing careers. The strength of our instructors and students truly made the program what it is and, while we are proud of the reputation we have all built together, it is time to end Craft&Crew's involvement on a high note.
For more than 10 years, our mission has remained consistent: To Architect Opportunities for our Clients, our Crew, and our Community. The Telfer Digital Marketing Certificate fulfilled this mission, something we will always look back on with pride.
So what's next for us?
The digital world is pretty small. We'd love to keep in touch - click here to sign up for emails from Craft&Crew about all things website. We're taking some of the lessons learned through online education delivery and will be experimenting with a new, educational content series to help marketers turn their websites into...more than just websites. Stay tuned!