Learn advanced digital marketing skills in this certified, 10-week, part-time, hands-on program that focuses on today’s essential digital marketing tools and areas of expertise.
A new session will be announced soon.
Real-world skills taught by industry professionals
Designed and delivered by industry partners under the guidance of Soshal, Ottawa’s premier digital marketing agency, and hosted and certified by the Telfer School of Management, this Certificate aims to vault its graduates into an exciting career as an advanced digital marketer.
Our certification will provide you with a strong foundation in the core concepts of digital marketing. Your Digital Marketing Certificate will give you an in-depth understanding of how to effectively strategize and implement powerful digital campaigns that convert. From social media to search marketing, you’ll learn everything you need to confidently dive into digital and excel at your marketing career.
MODULE ONE
Digital Marketing Planning + Strategy
Implement a well-considered process of selecting and developing the best digital strategy. Learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.
Some of the tools you’ll learn:
Personas, User Journey Maps
MODULE TWO
Mobile Marketing (2a) + User Experience (2b)
Create an ideal online customer journey with a user-friendly website that combines seamless navigation; a clear cut purchasing journey; dynamic and digestible content; to notch customer support and mobile device compatibility. Learn to market through app stores and online shops to ensure your product is found.
Some of the tools you’ll learn:
iTunes App Store, Google Play, App Annie, Flurry, Google Analytics – Mobile, Unbounce
MODULE THREE
Analytics + Measurement Fundamentals
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
Some of the tools you’ll learn:
Google Analytics, Google Tag Manager
MODULE FOUR
Customer Relationship Management
Learn how to determine the best CRM strategy by understanding the strengths, weaknesses, and application weaknesses of some of today’s most used software.
Some of the tools you’ll learn:
Salesforce, Marketo, ON24, Sprinklr, Litmus, Knak, Engagio, Hubspot
MODULE FIVE
Search Engine Optimization
You’ll be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
Some of the tools you’ll learn:
Google Search Console, Google PageSpeed Insights, Google Keyword Planner, GTmetrix, WooRank, DeepCrawl, Moz, Moz Toolbar, Copyscape, SERPs Rank Checker, Quicksprout Website Analyzer, Hubspot
MODULE SIX
Website + Content Marketing
Design, create, and implement content marketing campaigns. Learn how to write compelling copy, split test design templates, and test campaigns to guarantee optimal performance rates.
Some of the tools you’ll learn:
Mailchimp, WordPress.com, Unbounce, Canva, Asana, Google Drive, Grammarly, Typeform, Hubspot
MODULE SEVEN
eCommerce Marketing
Define target customers, prepare a situational analysis, detail your pricing and positioning strategy, understand your distribution and promotions plans, increase sales, and complete financial projections. Learn to define eCommerce KPIs like Value Per Visit and Cart Abandonment Rate, quantify and measure results, and understand trends in data.
Some of the tools you’ll learn:
Shopify, MailChimp, Shopify Apps
MODULE EIGHT
Search Engine Marketing / Paid Digital Media
Gain the skills you need to build effective paid search, social, and display marketing campaigns. Develop knowledge of the tools necessary to place effective digital ads.
Some of the tools you’ll learn:
Facebook Ads + Business Manager, LinkedIn Ads, Google AdWords (Search, Display, Video), Twitter Ads
MODULE NINE
Social Media Marketing
Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms, and develop and implement a comprehensive strategy.
Some of the tools you’ll learn:
Hootsuite, Facebook Pages, Instagram for Business, Pinterest for Business, Twitter for Business, YouTube Channels, LinkedIn for Business
MODULE TEN
Case Study + Final Project
Use your knowledge to use by creating a strategic plan for a real business, and put the plan into action.
Put your new knowledge to action with an internship.
Recent university Marketing or Communications graduates who have qualified for their Certificate will have an opportunity to interview for a 3-month paid internship from one of our partners.
Improve your digital skills.
Learn more about digital marketing and pursue a career in the growing digital economy.
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Why take this course?
Why take this course?
Get practical skills and learn the tools that will allow you to succeed in today’s digital landscape. This certification is practitioner-led by high-caliber digital marketing experts and focuses on the most up-to-date tools, trends, and practical insights within the industry. You’ll have the chance to earn a paid internship where you’ll put your skills to use in a business environment.
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How technical are the courses?
How technical are the courses?
This is not a programming or design course – it focusses on the commercial aspect of online marketing. Training will be given on all trade tools used. A familiarity with word processing (Word, Pages, or Google Docs), spreadsheet (Excel, Numbers, or Google Sheets), and presentation (Powerpoint, Keynote, or Google Slides) software is required.
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Is this a recognized program?
Is this a recognized program?
You will receive an official Certificate in Digital Marketing Tools and Applications from the Telfer School of Management upon successful completion of this course. In addition to the Telfer Certificate, you’ll receive certification from Hubspot (Hubspot Marketing Certification) and Google (Google Analytics and AdWords Certifications) upon successful completion of the online exams.
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Do I need to have a marketing background?
Do I need to have a marketing background?
While recent graduates in Marketing or Communications are preferred, anyone can apply for the Digital Marketing Certificate. Whether you’re a business owner, marketing professional or recent grad, the goal of the program is to enable you to learn the skills and tools necessary to build and run comprehensive digital marketing campaigns. A marketing background may help you grasp concepts more quickly but certainly isn’t required.
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How much will the course cost?
How much will the course cost?
The Digital Marketing Certificate costs $4,425 CAD, plus HST ($5,000 total). This includes fees for teaching, tools, and testing. A deposit of $150 CAD is required to secure your spot, with the balance ($4,850 CAD) five days after acceptance.
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How is the program assessed?
How is the program assessed?
To get your Certificate, you must pass all module proficiency tests, and must attend at least 90% of lab sessions. The final module is an independent project that will be presented and assessed in class. Additional certifications (Hubspot Marketing, Google Analytics, Google AdWords) will be tested using the software’s online testing platform.
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What is the lab schedule?
What is the lab schedule?
Labs will begin Saturday, May 27, 2017 and run for ten consecutive weeks through Thursday, August 3, 2017. Labs are held Monday through Thursday evenings, 7pm to 10pm, and Saturdays 8am to 5pm. There will not be labs on July 1 or July 3.
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Where will classes be held?
Where will classes be held?
At the Telfer School of Management, in the Desmarais Building, Computer Lab 2150, 55 Laurier Avenue East, Ottawa.
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How many students will be admitted?
How many students will be admitted?
A maximum of 35 students will be allowed to participate in this years’ course. The first 35 qualified applicants to pay full tuition will be admitted.
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How do I qualify for enrolment?
How do I qualify for enrolment?
To qualify, students must submit an application form with a non-refundable $150 CAD application fee and have an interview with the Program Director to assess their marketing background, marketing objectives, and fit with the program. The full balance of $4,850 CAD is due five days after acceptance.