Learn advanced digital marketing skills in this certified, 10-week, part-time, hands-on program that focuses on today’s essential digital marketing tools and areas of expertise.
A new session will be announced soon.
A new session will be announced soon.
Designed and delivered by industry partners under the guidance of Soshal, Ottawa’s premier digital marketing agency, and hosted and certified by the Telfer School of Management, this Certificate aims to vault its graduates into an exciting career as an advanced digital marketer.
Our certification will provide you with a strong foundation in the core concepts of digital marketing. Your Digital Marketing Certificate will give you an in-depth understanding of how to effectively strategize and implement powerful digital campaigns that convert. From social media to search marketing, you’ll learn everything you need to confidently dive into digital and excel at your marketing career.
Implement a well-considered process of selecting and developing the best digital strategy. Learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.
Personas, User Journey Maps
Create an ideal online customer journey with a user-friendly website that combines seamless navigation; a clear cut purchasing journey; dynamic and digestible content; to notch customer support and mobile device compatibility. Learn to market through app stores and online shops to ensure your product is found.
iTunes App Store, Google Play, App Annie, Flurry, Google Analytics – Mobile, Unbounce
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
Google Analytics, Google Tag Manager
Learn how to determine the best CRM strategy by understanding the strengths, weaknesses, and application weaknesses of some of today’s most used software.
Salesforce, Marketo, ON24, Sprinklr, Litmus, Knak, Engagio, Hubspot
You’ll be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
Google Search Console, Google PageSpeed Insights, Google Keyword Planner, GTmetrix, WooRank, DeepCrawl, Moz, Moz Toolbar, Copyscape, SERPs Rank Checker, Quicksprout Website Analyzer, Hubspot
Design, create, and implement content marketing campaigns. Learn how to write compelling copy, split test design templates, and test campaigns to guarantee optimal performance rates.
Mailchimp, WordPress.com, Unbounce, Canva, Asana, Google Drive, Grammarly, Typeform, Hubspot
Define target customers, prepare a situational analysis, detail your pricing and positioning strategy, understand your distribution and promotions plans, increase sales, and complete financial projections. Learn to define eCommerce KPIs like Value Per Visit and Cart Abandonment Rate, quantify and measure results, and understand trends in data.
Shopify, MailChimp, Shopify Apps
Gain the skills you need to build effective paid search, social, and display marketing campaigns. Develop knowledge of the tools necessary to place effective digital ads.
Facebook Ads + Business Manager, LinkedIn Ads, Google AdWords (Search, Display, Video), Twitter Ads
Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms, and develop and implement a comprehensive strategy.
Hootsuite, Facebook Pages, Instagram for Business, Pinterest for Business, Twitter for Business, YouTube Channels, LinkedIn for Business
Use your knowledge to use by creating a strategic plan for a real business, and put the plan into action.
Recent university Marketing or Communications graduates who have qualified for their Certificate will have an opportunity to interview for a 3-month paid internship from one of our partners.
Get practical skills and learn the tools that will allow you to succeed in today’s digital landscape. This certification is practitioner-led by high-caliber digital marketing experts and focuses on the most up-to-date tools, trends, and practical insights within the industry. You’ll have the chance to earn a paid internship where you’ll put your skills to use in a business environment.
This is not a programming or design course – it focusses on the commercial aspect of online marketing. Training will be given on all trade tools used. A familiarity with word processing (Word, Pages, or Google Docs), spreadsheet (Excel, Numbers, or Google Sheets), and presentation (Powerpoint, Keynote, or Google Slides) software is required.
You will receive an official Certificate in Digital Marketing Tools and Applications from the Telfer School of Management upon successful completion of this course. In addition to the Telfer Certificate, you’ll receive certification from Hubspot (Hubspot Marketing Certification) and Google (Google Analytics and AdWords Certifications) upon successful completion of the online exams.
While recent graduates in Marketing or Communications are preferred, anyone can apply for the Digital Marketing Certificate. Whether you’re a business owner, marketing professional or recent grad, the goal of the program is to enable you to learn the skills and tools necessary to build and run comprehensive digital marketing campaigns. A marketing background may help you grasp concepts more quickly but certainly isn’t required.
The Digital Marketing Certificate costs $4,425 CAD, plus HST ($5,000 total). This includes fees for teaching, tools, and testing. A deposit of $150 CAD is required to secure your spot, with the balance ($4,850 CAD) five days after acceptance.
To get your Certificate, you must pass all module proficiency tests, and must attend at least 90% of lab sessions. The final module is an independent project that will be presented and assessed in class. Additional certifications (Hubspot Marketing, Google Analytics, Google AdWords) will be tested using the software’s online testing platform.
Labs will begin Saturday, May 27, 2017 and run for ten consecutive weeks through Thursday, August 3, 2017. Labs are held Monday through Thursday evenings, 7pm to 10pm, and Saturdays 8am to 5pm. There will not be labs on July 1 or July 3.
At the Telfer School of Management, in the Desmarais Building, Computer Lab 2150, 55 Laurier Avenue East, Ottawa.
A maximum of 35 students will be allowed to participate in this years’ course. The first 35 qualified applicants to pay full tuition will be admitted.
To qualify, students must submit an application form with a non-refundable $150 CAD application fee and have an interview with the Program Director to assess their marketing background, marketing objectives, and fit with the program. The full balance of $4,850 CAD is due five days after acceptance.