Hear what our grads have to say about the Ottawa DMC.

Miranda Taing Headshot

Miranda Taing

User Experience Specialist, McMillan (2018 Grad)

What do you do, and what does your work typically entail?

I'm a User Experience Specialist at McMillan. My job includes providing UX insights and guidance to clients and internal teams, helping with UX research activities, developing prototypes, and using tools like Google Analytics and Ads.

How did the DMC help you?

The DMC helped me enhance my prior knowledge of marketing automation, SEO, personas, UJMs, Google Analytics and Ads so that I can confidently speak and contribute at work.

What's the #1 thing you liked about the DMC?

The number one thing I liked about the DMC was definitely my classmates. We all became really close during the summer and I am glad to call them my friends!

What's something you did recently because of what you learned during the DMC?

I am currently helping my friend's non-profit with their SEM strategy.

Any other comments or recommendations about the DMC?

The DMC was a great way to meet others in the digital marketing space and allowed me to explore various facets of digital marketing. I thoroughly enjoyed each topic/module as well as meeting industry experts (our instructors). Through the DMC, you can explore which aspects of digital marketing interest you the most and then pursue them further after the course ends. It sets you up well for that.

Julia Ferreira Headshot

Julia Ferreira

Marketing Data Analyst, Versature (2018 GRAD)

What do you do, and what does your work typically entail?
I am a Marketing Data Analyst for a local Ottawa tech-company called Versature. My days typically entail managing the marketing budget, reporting on ROI performance, brainstorming new traditional and digital marketing tactics and ideas, as well as launching, monitoring and optimizing campaigns on Google Ads, Bing and LinkedIn.

How did the DMC help you?
The DMC helped me learn the newest trends, tools, and strategies in the industry. It helped me build my confidence in using the available web resources in order to create integrated digital marketing plans and campaigns. The DMC also put me in contact with like-minded professionals and experts in the field. I look up to a lot of them as mentors and have kept in contact with most of them to help me in my career or if I want to run an idea by someone.

What's the #1 thing you liked about the DMC?
Everything you need to know is wrapped together in a pretty bow of ten weeks of classes. I wasted so much time, energy and money trying to learn it all by myself. The DMC made the information easy to understand and that knowledge became actionable items that I was able to implement at the end of every class.

What's something you did recently because of what you learned during the DMC?
I was able to strategize a full marketing campaign from start to finish for work. Everything from building personas, creating user journey maps, strategizing content to optimize for SEO, and developing and launching an ad campaign. I simply followed our lesson plans, took away key highlights and applied them to the strategy. The results so far are great!

Any other comments or recommendations about the DMC?
If I had to give any advice to new students it would be to take lots of notes, ask great questions and practice as you go! Good luck!

Mark Brownlee Headshot

Mark Brownlee

Digital Marketing Strategist, Banfield (2017 Grad)

What do you do, and what does your work typically entail?

As a digital marketing strategist for Banfield, I help create and implement marketing campaigns on digital channels for clients. My position involves every component of the digital marketing process. I help with the strategy component (identifying end goals), tactics (deciding on channels and the deployment of resources) and implementation. I like my job because it's an ideal blend of technical skills, strategic thinking and a decent amount of creativity and storytelling. Plus the added benefit of working with clients means there's always a new problem to solve and challenge to address.

How did the DMC help you?

The DMC was a great program and I would recommend it to nearly everyone. My background was in journalism so I previously had no formal training or instruction in marketing. Many of my digital marketing skills I only picked up over time, through trial and error and some truly excruciating online courses (though I'm sure Justin and Krista of the Google Analytics Academy are very nice people in real life). The DMC helped crystallize some of those self-taught skills while introducing a whole series of others, giving me a solid grounding for keeping pace in a rapidly-changing industry. It also was a "one-stop-shop". Many courses only teach a small portion of what you need to know in the digital marketing space. The DMC gives you everything you need to know in one place.

What's the #1 thing you liked about the DMC?

The people. I was always excited to learn the material, but what I wasn't anticipating was how fun the program would be. The instructors made what would otherwise be a difficult time - 20+ hours a week is no small commitment - into an enjoyable experience. It's rare that knowledgeable people in highly-specialized fields are also skilled at teaching, but that was the case here. Getting to learn alongside a mix of other students also helped bring a collegial atmosphere to class. Learning is just so much easier and more enjoyable when you're able to ask questions, engage with the material, and interact with others. The opportunity to expand your network - as I did - is a bonus.

What's something you did recently because of what you learned during the DMC?

Set up a conversion goal in Google AdWords. If you had asked me to do something like that six months ago, I wouldn't have even been able to tell you what a conversion is - much less set it up. The DMC program didn't specifically teach me how to do this; what it did do was give me a baseline of digital marketing knowledge that allowed me to tackle this issue fairly quickly.

Any other comments or recommendations about the DMC?

Just do it. You'll develop some in-demand skills in a fun industry and enjoy yourself in the process.

Natacha Moussi Headshot

Natacha Moussi

Director of Marketing & Communications, Plum Realty (2017 Grad)

What do you do, and what does your work typically entail?

I'm the director of marketing for Plum Realty, a startup real estate brokerage in Ottawa.

Following my studies with the DMC, I started taking on side contracts in digital marketing, and eventually one of my clients hired me on a full-time basis to rebrand their real estate brokerage and run the marketing. As director, I oversee the brokerage's branding, design and marketing strategy for print and web, including advertising and social media.

How did the DMC help you?

The DMC has given me tools to take my marketing skills to a much higher level, giving me the opportunity to try new ideas and be creative. I was able to show my skills to different prospective employers, and eventually found a higher-paying job in an environment that gave me more freedom.

The most important part of the DMC experience is learning strategy, which now gives me an edge. Not only does the brokerage rely on me, but so do all the real estate agents who run their business independently, and they get to rely on me for marketing strategy and planning, which makes me an indispensable part of the brokerage.

What’s the #1 thing you liked about the DMC?

My favourite part of the program has been learning UX and landing page design.
It's a great feeling to be able to control an entire online campaign from design to analytics.

What’s something you did recently because of what you learned during the DMC?

I've started taking small digital marketing contracts on the side to earn extra income!

Any other comments or recommendations about the DMC?

The teachers are amazing, because they are industry professionals and experts in their field who are not only up to date with current marketing trends, but also have insight into what's ahead and how we will have to adapt. For the first time in my life, I looked forward to going to class every day and went to every single session. The attendance rate was unusually high for the entire group. The subject matter and teaching methods were very engaging and fun!

Geneva Forestell Headshot

Geneva Forestell

Digital Marketing Strategist, Joule Inc. (2017 Grad)

What do you do, and what does your work typically entail?

As a digital marketing specialist, no day is ever the same. Generally, my day entails drafting social media posts and creating images, drafting and executing email campaigns, and coming up with the new strategies to boost our engagement across social and to make our content as engaging as possible.

How did the DMC help you?

As a Bachelor of Arts grad I never received the practical skills required before graduating. After working in Marketing for a few years after university I recognized that there were skills that I just didn't have experience with. While there is absolutely learning on the job, I felt as though my next step was moving slower than I had hoped. The DMC gave me the practical skills I needed to move forward in my career.

What's the #1 thing you liked about the DMC?

Out of all the modules, it's challenging to select just one, but I really liked the content module as that is a lot of what I'm doing in my job. I also especially appreciated the in-class format. Online learning and face-to-face are really so different and I do much better with an in-class learning experience.

What's something you did recently because of what you learned during the DMC?

Does being promoted count? 🙂 But really, I never had the confidence to provide strong recommendations at work, but now I feel more confident and I have the tools to provide valuable input and provide recommendations and enough background for them to move forward.

Any other comments or recommendations about the DMC?

I would highly recommend this certificate program to anyone looking to move forward with a career in digital marketing and looking for the practical skills to do so.