Hear what our grads have to say about the Ottawa DMC.

Emilie Quinn Headshot

Emilie Quinn

Digital Marketing Specialist, Equator Coffee Roasters (2020 Grad)

What do you do, and what does your work typically entail?

With the goal of telling Equator’s story, the story of the farmers we work with, and that of the world of specialty coffee — our little team sure knows how to keep busy. Reporting to the Director of Sales and Marketing, my role includes: the planning and execution of marketing campaigns and promotions, content creation (blog writing and social media management), and supporting e-commerce sales with email marketing.

I also offer freelance digital marketing services to small businesses.

How did the DMC help you?

I quickly learned that there is a lot I do not know. The DMC gave me the framework to learn and deeply understand those concepts (and how to use them!). The course was built with the learning experience in mind, and the feeling of satisfaction I got as the concepts came together was so gratifying. I came away with the skills and confidence to create a digital marketing strategy for any business in any industry.

What's the #1 thing you liked about the DMC?

I loved the immediate feedback we got from the instructors and our peers. The conversations we had and the opportunities to build a relationship and ask questions to some of Ottawa’s most talented marketers was invaluable.

What's something you did recently because of what you learned during the DMC?

It’s really taking the simple day-to-day stuff and making it a lot more robust. A couple things I have done since the DMC: created a dashboard in Google Data Studio to report on metrics, cleaned our email marketing lists and watched our CTR and conversion rate go up, confidently launched a social media advertising campaign and worked SEM into our marketing plan. I was able to take the fundamentals of what we were already doing and 10x-ing them.

Any other comments or recommendations about the DMC?

If you’re considering applying for the DMC — do it. You will not regret it. You are not too advanced or too novice. Whatever you think you already know will just make your time in the DMC more interesting. Think of the DMC as Marketing Twitter — a live session with the thought-leaders you follow on LinkedIn, and a marketing support group all wrapped into one — for 10 weeks.

Kat Guerin Headshot

Kat Guerin

Communications Manager, Cooperation Canada (2020 Grad)

What do you do, and what does your work typically entail?

What I love about my career in communications is that no two days are the same. I currently manage Cooperation Canada's communications team and my work entails writing, designing and strategizing. I particularly enjoy the email marketing portion of my job.

How did the DMC help you?

Having worked in communications for a number of years, I dipped my toes in marketing but never felt that I had the right education to qualify as a marketer. The DMC helped me gain so much knowledge of, and insights into the digital marketing world. I have already put my new skills and knowledge to work, benefiting the organization I work for as well as my personal brand.

What's the #1 thing you liked about the DMC?

What I liked most about the DMC was the sheer amount of topics covered during the program. Looking back, I still can't believe how many important aspects of marketing we all learned, from social media advertising and marketing automation to reporting. Due to the intensity of the program, I feel that while we covered so much, we still delved deep enough into all the subjects to come out on the other side with a solid understanding of each.

What's something you did recently because of what you learned during the DMC?

I've been using knowledge gained during the DMC every day since classes started! Thanks to the DMC's social media and personal brand module, I gave my LinkedIn profile a major makeover. I always kept my profile up-to-date with my latest work and volunteer experience but I never put any thought towards my personal brand and selling myself as a skilled professional. Though the makeover was part of a DMC assignment, I now continue to build my brand and give my personal LinkedIn account a lot of thought. I now see it as a plant that requires watering once in a while.

Any other comments or recommendations about the DMC?

I put off taking the DMC for several years. What I learned is that there's never an "ideal time" to take such an intensive program, especially if you also work full-time. If you're interested in taking the DMC, just go for it! You'll never have enough time, money or energy so just rip off the band-aid and enjoy the experience! It will pay off.

Deepak Sharma Headshot

Deepak Sharma

Founder & CEO, Deep Digital Media (2020 Grad)

What do you do, and what does your work typically entail?

I'm the host of the podcast called "It's Not That Deep" where I learn about how to level up in all areas of life from people much smarter than me. I'm also the Founder & CEO of Deep Digital Media Inc., a media agency based out of Ottawa focused on creating captivating content for podcasts, courses, video series' & more. As a Podcast Specialist I help clients launch, produce, manage, promote & grow their own podcasts.

How did the DMC help you?

The DMC helped me gain an intermediate level understanding of many different areas of Digital Marketing. From SEO to content marketing, social media strategy, and landing pages - the DMC really helped me figure out what are some of the best tools and tactics in 2020 to help serve my clients better and take my agency to the next level

What's the #1 thing you liked about the DMC?

The #1 thing I liked about the DMC is the wide range of industry-expert professors who actually have hands-on, practical, and applicable experience with what they would be teaching. This was very different from traditional business school in that it was a guarentee that the professors were doing more than simply teaching about a subject. It was amazing to be able to learn from and network with specialists in their respective fields.

What's something you did recently because of what you learned during the DMC?

Something I did recently because of what I learned during the DMC was getting clarity on my services/offer and gearing it more towards content creation. Before enrolling in the DMC, I didn't even know what "content marketing" was. Now, I've realized that content-marketing is deeply tied to my passion and area of expertise in podcasting, and I've been able to lean in on that to help clients achieve similar results.

Any other comments or recommendations about the DMC?

If you're thinking of enrolling in the DMC, be ready for an intense 10 weeks. Realize that although it's tough, and it can be quite difficult to give up your evenings and Saturdays for this period of time, it's well worth it to gain the knowledge packed into this program.

Farheen Afsana Headshot

Farheen Afsana

E-Commerce Co-ordinator, Mosaic North America (2020 Grad)

What do you do, and what does your work typically entail?

I work as an e-commerce coordinator at Mosaic which is one of the fastest growing marketing agencies in North America. I build Shopify stores and provide post-launch digital marketing support to multiple small medium businesses such as email marketing, social media advertising, google ads, analytics and SEO strategies.

I am a digital content creator and influencer. I love supporting local businesses by partnering with them to promote their product and services through different social media channels.

How did the DMC help you?

After completing my undergrad in Economics, I quickly realized that it is not the right career path for me, I have always had a passion for marketing and DMC has helped me jumpstart my marketing career by giving me hands-on learning of all the tools and skills required to excel as a digital marketer. Learning from industry professionals has been extremely valuable for me since I was able to gain an understanding of the application of marketing theories in real-life scenarios. Through DMC, I was able to explore all the aspects of marketing which has helped me become a well-rounded digital marketer.

What's the #1 thing you liked about the DMC?

My favourite part was working on the final project with my teammates. It was a great way to piece together everything that we had learned from the program into one final assignment. We had to create a compelling business case for our marketing plan, then deliver it through a proposal and pitch.

What's something you did recently because of what you learned during the DMC?

I have been applying a lot of my learnings from DMC to my current position. Recently, I have created social media ads, google ads, email campaigns as well as used SEO strategies and google analytics for various small medium businesses to reach their marketing objective.

Any other comments or recommendations about the DMC?

Highly recommend going for DMC if you are looking for a career in digital marketing and would like to get to know all about the most up-to-date tools, trends, and practical insights within the industry.

Pedro Morella Headshot

Pedro Morella

Digital Marketing Analyst, PeopleInsight (2019 Grad)

What do you do, and what does your work typically entail?

I work as a Digital Marketing Analyst for a small company specializing in HR analytics called PeopleInsight. Essentially, I do all things marketing. Working for a small company means that I can be doing a different aspect of marketing every week. Ultimately, my role is to create digital marketing strategies that generate marketing qualified leads and guide them through the buyer's journey.

How did the DMC help you?

I went into DMC as a new marketing graduate looking to start my career. I took the course because I wanted to differentiate myself and develop digital marketing skills that I can use in my career. I felt like I needed something to push me to acquire the skills necessary to be successful in a marketing role.

Coming to DMC, they taught me all the skills needed to be a digital marketer. There's so much to know about digital marketing and the DMC was able to provide me with a foundation of knowledge on all things digital marketing. We were taught how to find strategies, execute them and analyze the results. Overall DMC gave me the skills needed to push me forward with my marketing career and ultimately led me to the current position I am in.

What's the #1 thing you liked about the DMC?

All the people I met! From the instructors to my classmates. I'm so glad I was able to be taught by many different instructors who are industry professionals. I can tell they were passionate about what they do and it brought a sense of excitement to learn. The instructors took the time to make sure we all understood the concepts and provided us great feedback in our work. They provided such great insight and I learned a lot from them.

My classmates from the fourth cohort were such a great group of individuals. Everyone came from different backgrounds and it was interesting to learn from them as well. We had such a lively class which made coming to class such a pleasure and often times was the highlight of my day. Everyone in the class was so eager to learn and that energy motivated me as well. I'm glad I have my classmates in my network as even after the course we continue to support each other in our digital marketing journey.

What's something you did recently because of what you learned during the DMC?

I'm applying everything I learned to my job. Recently I've been doing a lot of content marketing and content management to help our website get some traffic.

Any other comments or recommendations about the DMC?

If you LOVE digital marketing or are interested in digital marketing, then this is the course for you. 10/10 would recommend :)


Miranda Taing Headshot

Miranda Taing

User Experience (UX) Researcher Designer, Industrial. (2018 Grad)

What do you do, and what does your work typically entail?

I'm a User Experience Researcher Designer at Industrial. My job includes providing UX insights and guidance to clients and internal teams, helping with UX research activities, developing prototypes, and using tools like Google Analytics and Ads.

How did the DMC help you?

The DMC helped me enhance my prior knowledge of marketing automation, SEO, personas, UJMs, Google Analytics and Ads so that I can confidently speak and contribute at work.

What's the #1 thing you liked about the DMC?

The number one thing I liked about the DMC was definitely my classmates. We all became really close during the summer and I am glad to call them my friends!

What's something you did recently because of what you learned during the DMC?

I am currently helping my friend's non-profit with their SEM strategy.

Any other comments or recommendations about the DMC?

The DMC was a great way to meet others in the digital marketing space and allowed me to explore various facets of digital marketing. I thoroughly enjoyed each topic/module as well as meeting industry experts (our instructors). Through the DMC, you can explore which aspects of digital marketing interest you the most and then pursue them further after the course ends. It sets you up well for that.