Marketing Strategist, Desjardins
I work as a digital marketing strategist for Desjardins – a cooperative financial institution.
My job is to use digital strategies, such as email marketing, landing page design and Facebook ad campaigns to promote Desjardins in Ottawa, generate new clients online and introduce current members to new financial products.
The DMC has given me the opportunity to learn the best tools to do my current job, which helps me be more efficient in my work.
It raised my marketing skills to a much higher level, which also raised my status at work. Since completing the program, I’ve brought in new technical skills into my company that no one else has.
Digital Marketing Strategist, Banfield
As a digital marketing strategist for Banfield, Ottawa’s premier digital marketing agency (joking – sort of!), I help create and implement marketing campaigns on digital channels for clients. My position involves every component of the digital marketing process. I help with the strategy component (identifying end goals), tactics (deciding on channels and the deployment of resources) and implementation. I like my job because it’s an ideal blend of technical skills, strategic thinking and a decent amount of creativity and storytelling. Plus the added benefit of working with clients means there’s always a new problem to solve and challenge to address.
The DMC was a great program and I would recommend it to nearly everyone. My background was in journalism so I previously had no formal training or instruction in marketing. Many of my digital marketing skills I only picked up over time, through trial and error and some truly excruciating online courses (though I’m sure Justin and Krista of the Google Analytics academy are very nice people in real life). The DMC helped crystallize some of those self-taught skills while introducing a whole series of others, giving me a solid grounding for keeping pace in a rapidly-changing industry. It also was a “one-stop-shop”. Many courses only teach a small portion of what you need to know in the digital marketing space. The DMC gives you everything you need to know in one place.
Digital Marketing Strategist, Joule Inc.
As digital marketing specialist, no day is ever the same. Generally my day entails drafting social media posts and creating images, drafting an executing an email campaign and coming up with new strategies to boost our engagement across social and to make our content as engaging as possible.
As a Bachelor of Arts grad I never received the practical skills required before graduating. After working in Marketing for a few years after university I recognized that there were skills that I just didn’t have experience with. While there is absolutely learning on the job, I felt as though my next step was moving slower than I had hoped. The DMC gave me the practical skills I needed to move forward in my career.
Growth Hacker Intern, Ottawa Sports and Entertainment Group (OSEG)
I landed an internship as a Growth Hacker at the Ottawa Sports and Entertainment Group through this Digital Marketing Certification program. Often, I am tasked with pulling data from different systems and analyzing it to generate insights and opportunities. Other times, I assist with email campaigns, content creation, competitive analysis, and other digital functions at OSEG.
As I entered my final year of University, my goal was to secure an employment opportunity that I could pursue post-graduation. This program accelerated that growth and helped me land a job with an amazing company in my dream industry, sports marketing. The program also helped separate myself from other new graduates with my degree. Now, I am able to walk into an interview and list unique skills I have and provide examples of how I’ve implemented them in the DMC. Finally, the course introduced me to a local network of professionals that I have grown to build strong relationships with and seek for guidance.