Our Alumni

Natacha Moussi

Natacha Moussi

Marketing Strategist, Desjardins

What do you do, and what does your work typically entail?

I work as a digital marketing strategist for Desjardins – a cooperative financial institution.

My job is to use digital strategies, such as email marketing, landing page design and Facebook ad campaigns to promote Desjardins in Ottawa, generate new clients online and introduce current members to new financial products.

 

How did the DMC help you?

The DMC has given me the opportunity to learn the best tools to do my current job, which helps me be more efficient in my work.

It raised my marketing skills to a much higher level, which also raised my status at work. Since completing the program, I’ve brought in new technical skills into my company that no one else has.

 

What’s the #1 thing you liked about the DMC?
My favourite part of the program has been learning UX and landing page design.
It’s a great feeling to be able to control an entire online campaign from design to analytics.

 

What’s something you did recently because of what you learned during the DMC?
I’ve started taking small digital marketing contracts on the side to earn extra income!

 

Any other comments or recommendations about the DMC?
The teachers are amazing, because they are industry professionals and experts in their field who are not only up to date with current marketing trends, but also have insight into what’s ahead and how we will have to adapt. For the first time in my life, I looked forward to going to class every day and went to every single session. The attendance rate was unusually high for the entire group. The subject matter and teaching methods were very engaging and fun!
Mark Brownlee

Mark Brownlee

Digital Marketing Strategist, Banfield

What do you do, and what does your work typically entail?

As a digital marketing strategist for Banfield, Ottawa’s premier digital marketing agency (joking – sort of!), I help create and implement marketing campaigns on digital channels for clients. My position involves every component of the digital marketing process. I help with the strategy component (identifying end goals), tactics (deciding on channels and the deployment of resources) and implementation. I like my job because it’s an ideal blend of technical skills, strategic thinking and a decent amount of creativity and storytelling. Plus the added benefit of working with clients means there’s always a new problem to solve and challenge to address.

 

How did the DMC help you?

The DMC was a great program and I would recommend it to nearly everyone. My background was in journalism so I previously had no formal training or instruction in marketing. Many of my digital marketing skills I only picked up over time, through trial and error and some truly excruciating online courses (though I’m sure Justin and Krista of the Google Analytics academy are very nice people in real life). The DMC helped crystallize some of those self-taught skills while introducing a whole series of others, giving me a solid grounding for keeping pace in a rapidly-changing industry. It also was a “one-stop-shop”. Many courses only teach a small portion of what you need to know in the digital marketing space. The DMC gives you everything you need to know in one place.

 

What’s the #1 thing you liked about the DMC?
The people. I was always excited to learn the material, but what I wasn’t anticipating was how fun the program would be. The instructors made what would otherwise be a difficult time – 20+ hours a week is no small commitment – into an enjoyable experience. It’s rare that knowledgeable people in highly-specialized fields are also skilled at teaching, but that was the case here. Getting to learn alongside a mix of other students also helped bring a collegial atmosphere to class. Learning is just so much easier and more enjoyable when you’re able to ask questions, engage with the material interact with others. The opportunity to expand your network – as I did – is a bonus.

 

What’s something you did recently because of what you learned during the DMC?
Set up a conversion goal in Google AdWords. If you had asked me to do something like that six months ago, I wouldn’t have even be able to tell you what a conversion is – much less set it up. The DMC program didn’t specifically teach me how to do this; what it did do was give me a baseline of digital marketing knowledge that allowed me to tackle this issue fairly quickly.

 

Any other comments or recommendations about the DMC?
Just do it. You’ll develop some in-demand skills in a fun industry and enjoy yourself in the process.

Geneva Forestell

Digital Marketing Strategist, Joule Inc.

What do you do, and what does your work typically entail?

As digital marketing specialist, no day is ever the same. Generally my day entails drafting social media posts and creating images, drafting an executing an email campaign and coming up with new strategies to boost our engagement across social and to make our content as engaging as possible.

 

How did the DMC help you?

As a Bachelor of Arts grad I never received the practical skills required before graduating. After working in Marketing for a few years after university I recognized that there were skills that I just didn’t have experience with. While there is absolutely learning on the job, I felt as though my next step was moving slower than I had hoped. The DMC gave me the practical skills I needed to move forward in my career.

 

What’s the #1 thing you liked about the DMC?
Out of all the modules, it’s challenging to select just one, but I really liked the content module as that is a lot of what I’m doing in my job. I also especially appreciated the in-class format. Online learning and face-to-face are really so different and I do much better with an in-class learning experience.

 

What’s something you did recently because of what you learned during the DMC?
Does being promoted count? J But really, I never had the confidence to provide strong recommendations at work but now I feel more confident and I have the tools to provide valuable input and provide recommendations and enough background for them to move forward.

 

Any other comments or recommendations about the DMC?
I would highly recommend this certificate program to anyone looking to move forward with a career in digital marketing and looking for the practical skills to do so.

Hayden Cashion

Growth Hacker Intern, Ottawa Sports and Entertainment Group (OSEG)

What do you do, and what does your work typically entail?

I landed an internship as a Growth Hacker at the Ottawa Sports and Entertainment Group through this Digital Marketing Certification program. Often, I am tasked with pulling data from different systems and analyzing it to generate insights and opportunities. Other times, I assist with email campaigns, content creation, competitive analysis, and other digital functions at OSEG.

 

How did the DMC help you?

As I entered my final year of University, my goal was to secure an employment opportunity that I could pursue post-graduation. This program accelerated that growth and helped me land a job with an amazing company in my dream industry, sports marketing. The program also helped separate myself from other new graduates with my degree. Now, I am able to walk into an interview and list unique skills I have and provide examples of how I’ve implemented them in the DMC. Finally, the course introduced me to a local network of professionals that I have grown to build strong relationships with and seek for guidance.

 

What’s the #1 thing you liked about the DMC?
The learning atmosphere is informal. You are encouraged to stop the speaker and ask questions, challenge ideas, and generate conversation. The group conversations created an ideal setting to grasp the concepts and form strong understandings from multiple viewpoints. Also, the course focuses on today’s industry-leading practical skills. After each week, I acquired new skills that I could leverage when speaking with employers.

 

What’s something you did recently because of what you learned during the DMC?
The majority of my job is based around separating and pulling data, creating dashboards, analyzing data, pulling insights, and creating reports to improve the company’s processes, test new ideas, and sell more tickets. Without the DMC, a company would have to spend a lot of money to train these skills. Having these skills made me attractive to employers even though I had no formal industry work experience.

 

Any other comments or recommendations about the DMC?
Before the DMC, I was a student without a post-graduation plan. The DMC introduced me to the digital marketing industry and the demand for people with digital marketing skills. Now, I am gaining work experience at my dream job while completing my studies, I have strong connections within the industry, and I have found a direction for my career path. If you are passionate about digital marketing, this is an incredible opportunity to help propel your career.