IMPORTANT UPDATE RE: COVID-19

Due to the rapidly-changing nature of the coronavirus situation, the Digital Marketing Certificate will be delivered online.

Please read more about how we are managing this situation to ensure the quality of our program.

We keep this list of questions up to date based on popular inquiries. If you still can't find the information you're searching for, feel free to contact us.

How many people are in the class?

COVID-19 Update: We will NOT be increasing class size. Intimate cohorts are a critical success factor for our highly interactive program.Please read more about how we are ensuring the quality of our program.

A limited number of spaces are available to ensure great interaction with the instructors or other students. Participation, collaboration, and interaction are the cornerstones of the program -- a smaller class gives everyone a better opportunity to get to know one another and interact in a meaningful way each class. Classes will be limited to between 25 and 30 students.

Where will classes be held?

COVID-19 Update: Classes will be held at the scheduled times via live video conference. Please read more about how we are ensuring the quality of our program for our May cohort.


Classes will be held at the Telfer School of Management, in the Desmarais Building, 55 Laurier Avenue East, Ottawa.

Specific room details will be shared as part of your welcome package.

What's the class schedule?

The 2020 DMC is a 10-week commitment, with the first cohort running May 4 through July 11, 2020.

Module classes are broken into 3-hour "blocks" as follows:

  • Monday through Thursday 7pm-10pm;
  • Saturdays from 8am-4pm* (with a one hour break for lunch);
  • No classes are held on statutory holidays;
  • We schedule an additional 1-2 nights with no class to ease the pace of the program.

*The class will vote for majority rule on the first day, choosing between an 8am-3pm or 9am-4pm schedule for Saturdays.

Is there an attendance policy?

Yes. Students must attend 90% of classes in order to earn their certificate. This is a high-intensity program designed to challenge you, and requires regular interaction with the material and classmates. Missing more than a couple 3-hour "blocks" of time through the program will make it very difficult to catch up.