What is the Digital Marketing Certificate?

Founded in 2016 by Telfer School of Management and Soshal, the Digital Marketing Certificate ("DMC") is an intensive in-person course designed to prepare marketers for leadership in the digital marketing landscape. It challenges people to understand the many facets of digital marketing and gives practical instruction to prepare them for a career in the field. Each class is led by local industry professionals who engage with students on a personal level in a small group cohort setting.

Why take this course?

Get practical skills and learn the tools that will allow you to succeed in today's digital landscape. This certification is practitioner-led by high-caliber digital marketing experts and focuses on the most up-to-date tools, trends, and practical insights within the industry.

Where can I learn more about the DMC?

Check out our alumni testimonials, instructor profiles, and course overview for more info.

Do I need to have a marketing background?

While graduates of Marketing, Business, or Communications may be best prepared for this certificate, anyone can apply for the DMC. Whether you're a business owner, marketing professional or recent grad, the goal of the program is to enable you to learn the skills and tools necessary to build and run comprehensive digital marketing campaigns. A marketing background may help you grasp concepts more quickly but certainly isn't required.

What are the most important dates and deadlines?

Here is a list of important dates to remember (others may be added in the future):

  • early bird cut-off (first ten applicants to receive admission offers) June 30, 2019;
  • full payment due (all applicants) September 9, 2019;
  • classes begin September 16, 2019;
  • mid-term grades will be available by October 28, 2019;
  • classes will not be held on Thanksgiving weekend;
  • the last day of classes is November 23, 2019 (in-person presentations of the final project);
  • final grades will go out the week of December 9, 2019

What can I expect from this program?

The Digital Marketing Certificate is an intensive program that will challenge you. It will also give you the opportunity to interact with Ottawa's top professionals in digital marketing, and introduce you to a cohort focused on learning digital marketing -- helping you build the skills and knowledge you need to prepare for an advancement or new career while also building a network of like-minded people in Ottawa.

Do I need my own laptop?

Yes, a laptop is required.

Will wifi be available?

Wifi will be available at the Telfer Desmarais building for the duration of the program.

Is the course offered in languages other than English?

Unfortunately, at this time the DMC is only available in English. Skill and confidence in both spoken and written English is an admission requirement.

Is the program available online?

The DMC program, while dealing with digital marketing, has been built as an in-person offering to maximize the benefits of instructor and student interaction, as well as the interaction with other students in the cohort. As such, it is delivered as an in-person program only.

Do I need to take the whole program? Or can I take just one or two courses?

Our program has been built to take advantage of an integrated learning system that relies on the consistent interaction between instructors and students, as well as building the content from one course to another to form a comprehensive understanding of digital marketing. For this reason, we don't offer standalone courses at this time.