Our instructors are industry professionals who teach out of a desire to share their knowledge with the next generation of digital marketers.

Amelia Garvey Headshot

Amelia Garvey

Managing Editor, Web Design and Development Blog, Shopify ⟶

Amelia is the Managing Editor of Shopify's Web Design and Development Blog, which helps e-commerce professionals grow their businesses through in-depth tutorials, actionable advice, and case studies. As a content marketing specialist, Amelia has worked with a wide variety of businesses to bridge the gap between their brand and their audience by building real, empathetic relationships through content. Amelia is a graduate of Algonquin College's Public Relations program and Wilfrid Laurier University.

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Erin Blaskie Headshot

Erin Blaskie

Director of Marketing, L-SPARK ⟶

Erin Blaskie joined L-SPARK with a fervour to tell the stories that matter in the startup and entrepreneurship space. Having spent fifteen years as a marketing consultant for large corporations and brand new startups, Erin has expertise in branding, product launches, content creation, social media and creating passive revenue streams. Erin is also a TEDx speaker and a Google Certified Speaker and has been featured in Entrepreneur, Forbes, Inc., Huffington Post and more. Erin is excited to be working alongside the L-SPARK team as well as the mentors and companies that call L-SPARK home.

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Jules Ribi Headshot

Jules Ribi

Director of Marketing, Hendrick Farm ⟶

Currently the Director of Marketing at Hendrick Farm, Jules has experience in both agency and private sector settings, working with a wide breadth of clients with diverse business objectives to ensure their digital strategies have maximum impact. A graduate of the University of Ottawa and Algonquin College, Jules specializes in digital strategy, Facebook and Instagram advertising, influencer marketing, content creation, and media relations.

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Kelly Rusk Headshot

Kelly Rusk

Digital Director & Partner, Banfield Agency ⟶

As an expert in all forms of digital communication and a wealth of experience that includes public relations, social media, content marketing and web development – Kelly leads Banfield’s digital team. This includes training and skills development across the company and working directly with clients to find the best digital solutions for their business. Kelly brings a diverse background stretching across marketing communications with demonstrated expertise as an early social media influencer. Kelly has been working on the web for over 13 years in agencies, startups and briefly in government at the City of Ottawa. Kelly is also a sought after digital marketing speaker and has spoken at events across Canada and the US. She is currently the Chair of IABC Canada East Regional board.

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Lisa Kupfer Headshot

Lisa Kupfer

Brand & Marketing Strategist, Soshal ⟶

Lisa has worked in digital marketing for over six years in various settings around the globe and, as Brand and Marketing Strategist, spent the past two developing and optimizing content for clients at Soshal. She leads the strategic development of content for marketing campaigns and websites that deliver great user experiences and organic search success.

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Lisa Trumbley Headshot

Lisa Trumbley

Senior Data Analyst, Versature ⟶

Lisa has a strong passion for data and analytics and has been helping companies collect and utilize their data since the Urchin days. She was one of the first employees at local Ottawa Analytics company, Napkyn, and is currently working at Versature as their Senior Data Analyst. With an educational background in marketing and business, Lisa enjoys bringing valuable data together, whether it be used by marketing to measure the success of a campaign, or executives in their strategic planning and operations. With a commitment to continual learning, Lisa is drawn to data and analytics as it's a field that never fails to produce new opportunities. She is always up for a challenge, debate, or intelligent discussion, and enjoys sharing her knowledge with others.

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Marissa Homère Headshot

Marissa Homère

Director of Marketing, Versature ⟶

For the last six years, Marissa has gained deep experience working with marketing and communications platforms, perfecting how they can produce benefits, conversions, and revenue for businesses.

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Phil Gamache Headshot

Phil Gamache

Senior Digital Marketing Manager, Klipfolio ⟶

Phil Gamache is the Marketing Automation Manager at Klipfolio, a leader in the cloud-based business intelligence dashboard market. Based in Ottawa, Klipfolio helps data driven professionals connect all of their data sources in a single platform and build powerful visualizations to monitor the performance of their company. Phil is responsible for managing Klipfolio’s acquisition and automation team. His team wears many hats from managing the automation platform and all nurture work flows to building lead generation campaigns and testing conversion rate optimization ideas. He’s driven by integrating empathetic communication throughout the entire customer journey and is passionate about the intersection of creativity, technology and analytics to foster the use of data to drive decisions. Hungry to learn and test, Phil always remains at the top of his field, and is ready to jump into new technology if he sees a case for it growing a company. A Telfer alumni, he started his career in marketing technology and for the past 7 years has gained experience successfully designing, implementing and measuring inbound marketing and lead nurturing programs. On top of being an instructor for the DMC, Phil is also a frequent speaker at local meetups or technology podcasts.  Follow him on LinkedIn.

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Phil Sonea Headshot

Phil Sonea

Managing Partner, Soshal ⟶

A founding member of Soshal, Phil has helped oversee the scaling of the company from a small team of marketers to a full-fledged marketing and consulting firm. His day-to-day involves working with high-profile clients, overseeing strategic direction, and managing our Account and Project Managers. Phil has worked on web builds and strategies for Bell Media, the Canadian Internet Registration Authority (CIRA), the Canadian Institute for Advanced Research, the Canadian Medical Association, the Canadian Real Estate Association, Scouts Canada, and Xplornet.

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Sébastien Chiappa-Ménard Headshot

Sébastien Chiappa-Ménard

Senior UX Designer, Soshal ⟶

Bio coming soon.

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Sven Walther Headshot

Sven Walther

Director of Operations, Soshal ⟶

Sven has worked in digital marketing for over ten years. Previously the owner of his own business, Sven has worked as a graphic designer specializing in branding, and as a strategic consultant before working as a Project Manager at Soshal. He's had the privilege of working with World Vision, Get Out There Magazine, Mike Holmes, Xplornet, Canadian Real Estate Association, York University, and CHEO, among others.

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Taylor Sicard Headshot

Taylor Sicard

Co-Founder, Product & Technology, Brand Value Growth LLC

Taylor Sicard is an e-commerce veteran having created, advised and/or consulted: online stores, industry-leading applications and world-class agencies. His ambition began while building the partner ecosystem as an early employee at Shopify. The merchants these companies support include Coca-Cola, StackedSocial, MeUndies, Levi’s, Kenneth Cole, Hallmark, Sonos, Beard Brand, Keurig, USA Today, Molson Coors, and thousands of other industry-leading retailers. His diverse skill set and position allow him to work with influencers from a myriad of backgrounds.

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Directors

David W. Large Headshot

David W. Large Veteran Professor, Marketing Strategy, Telfer School of Management ⟶

You CAN teach an old dog new tricks! David is a veteran professor of Marketing Strategy at the Telfer School of Management, who approached Soshal late in 2016 about building an industry-led digital marketing certificate program designed primarily for Telfer's Marketing grads. Soshal's leaders said yes right away, and in record time the program was designed, and launched in the summer of 2017. David himself took the DMC that summer, and while it was tough, according to David it was also exhilarating. "I can't say enough about the quality of the program design, the instructors, the delivery, the energy in the sessions, and the hands-on skills that will bend the future of the organization you work for."
Sven Walther Headshot

Sven Walther Director of Operations, Soshal ⟶

When David approached us about the opportunity to build a program with Telfer, we enthusiastically agreed. At Soshal, we've always been driven to help others succeed, whether it's our clients, employees, even our competition! By providing leadership to a new generation of digital marketers we want to see Ottawa become a national beacon of excellence in the field. Instructors who live and breathe this work day-to-day provide perfect context to this ever-changing industry, and we're excited to architect opportunity for students, instructors, and agencies alike. As Soshal's Director of Operations, Sven uses a data-driven approach to managing finance and brings a people-centric strategy to HR.