Instructors

Brendan Farnand

Brendan Farnand

Sales and Technology Stack Strategy

Brendan Farnand is the director of global operations at Trend Micro, the world’s largest pure-play security software company.   Brendan is responsible for the development and oversight of processes, tools and resources that enable field operations (sales, channel and marketing).  Brendan started his career in marketing and for the past 10 years has been involved in all aspects of marketing from market analysis and go-to-market strategy, to content, to demand gen execution, marketing analytics and marketing operations.  Brendan is passionate about marketing and marketing technology, and aligning marketing and sales.  Brendan gets excited about the term ‘best-practice’ and eagerly seeks out the world’s best examples to learn and model from.

Chad MacDonald

User Experience

As Soshal’s creative leader, Chad MacDonald brings clients’ goals to life by aligning their needs with a delightful user experience. Chad has worked as a creative professional for over ten years. He has been responsible for the design and UX strategies for brands such as Aviva Canada, American Express, Honda, REALTOR.ca, the Children’s Hospital of Eastern Ontario, the Ottawa Senators, and many more.

Desirae Odijick

Website + Content Marketing

Desirae Odjick is a content marketer at Shopify. She’s run content marketing in both agency and software settings, building programs for everything from public services to retail stores to SaaS businesses, and in her spare time, she uses her content marketing background to make personal finance interesting and accessible for millennials at halfbanked.com.

Erin Blaskie

Erin Blaskie

Social Media Marketing

In the ten years since starting her first online business, Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change.

Erin has worked with companies such as Disney, Post, Kraft, Travelocity, Microsoft Canada, Ford Canada, PepsiCo., 3M, Maple Leaf Canada, Canadian Tire, Alliance Films, Feld Entertainment, The Body Shop, TD Bank and more.

Erin is a TEDx speaker as well as a Google Certified Speaker.

Erin has been quoted in five print books, received numerous business awards, has delivered presentations on local, national and International platforms and has been featured in notable media such as the Wall Street Journal, Mashable, Inc.com, Huffington Post, AMEX Open Forum, Portolio.com, Examiner.com, About.com, Business Insider, Chatelaine, Costco Connection, ABC, CBC, CTV Morning Live and more.

Jules Ribi

Jules Ribi

Facebook Ads

Jules has spent the last 5 years immersing herself in the intricacies of social media and digital marketing and advertising. Currently the Marketing Manager at Hendrick Farm, she has experience in both agency and private sector settings, working with a wide breadth of clients with diverse business objectives to ensure their digital strategies have maximum impact.

A graduate of the University of Ottawa and Algonquin College, Jules specializes in digital strategy, Facebook and Instagram advertising, influencer marketing, content creation, and media relations. She also enjoys dabbling in graphic design and public speaking. She is extremely passionate about sharing her love of learning and digital media with others, and she is a frequent panelist and guest lecturer. In her spare time you’re likely to find her blogging, reading sci-fi novels, and munching on Suzy Q donuts.

Marissa Homère

Personas, UJMs, Digital Marketing Planning + Strategy, Analytics + Measurement, Search Engine Marketing / Paid Digital Media

As Soshal’s Marketing Director, Marissa is responsible for delivering high quality, strategic solutions to Soshal’s clients. For the last five years, Marissa has gained deep experience working with marketing and communications platforms, perfecting how those platforms can produce benefits, and ultimately conversions and revenue for businesses.

Marissa’s client base includes notable Canadian organizations such as: Algonquin College, Clover Leaf Seafoods, Carleton University, REALTOR.ca, The Ottawa Sports and Entertainment Group (OSEG), Athabasca University, The Michener Institute, Temple Street Productions, Seneca College, Toronto Catholic District School Board, Bullfrog Power, Oil Changers, The Government of Ontario, The Ottawa Network for Education, and York University (incl. The Schulich School of Business, and Osgoode Hall Law School), and Corel Corporation.

Phil Gamache

Phil Gamache

Marketing Automation

Phil Gamache is the marketing automation manager at Klipfolio, a leader in the cloud-based business intelligence dashboard market. Klipfolio helps data-driven professionals connect all of their data sources on a single platform and build powerful visualizations to monitor the performance of their company.

Phil is responsible for managing Klipfolio’s automation platform and connecting it to a growing list of add-on marketing technology tools. A Telfer alumni, Phil started his career in marketing technology and for the past 6 years has gained experience successfully designing, implementing and measuring inbound marketing and lead nurturing programs. Phil is driven by integrating empathetic marketing throughout the entire customer journey and is passionate about the intersection of creativity, technology, and analytics to foster the use of data to drive decisions. Phil is hungry to learn and test, always remains at the top of his field, and is ready to jump into a new technology if he sees a case for it growing the company.

Phil Sonea

Final Project

A founding member of Soshal, Phil has helped oversee the scaling of our company from a small team of marketers to a full-fledged marketing and consulting firm. His day to day involves working with some of our high profile clients, overseeing strategic direction, and our company operations. Phil has worked on web builds and strategies for organizations like Bell Media, the Canadian Internet Registration Authority, the Canadian Institute for Advanced Research, the Canadian Medical Association, the Canadian Real Estate Association, Scouts Canada, and Xplornet.

Sven Walther

Search Engine Optimization / Final Project

Sven Walther has worked in digital marketing for the past ten years. Previously the owner of his own business, Sven has worked as a graphic designer and consultant before working as a Project Manager at Soshal, where he’s now Operations Director. He’s had the privilege of working with World Vision, Get Out There Magazine, Mike Holmes, Xplornet, Canadian Real Estate Association, York University, and CHEO, among others. Certified in Google Analytics and Adwords, Sven likes to go beyond the realm of operations to “get his hands dirty” and stay connected to client work as an SEO specialist.

Taylor Sicard

Influencer Marketing

Taylor Sicard is an e-commerce veteran having created, advised and/or consulted: online stores, industry-leading applications and world-class agencies. His ambition began while building the partner ecosystem as an early employee at Shopify.

The merchants these companies support include Coca-Cola, StackedSocial, MeUndies, Levi’s, Kenneth Cole, Hallmark, Sonos, Beard Brand, Keurig, USA Today, Molson Coors, and thousands of other industry-leading retailers. 

His diverse skill set and position allow him to work with influencers from a myriad of backgrounds.