Instructors

Brendan Farnand

Brendan Farnand

Customer Relationship Management (CRM)

Brendan Farnand is the director of global operations at Trend Micro, the world’s largest pure-play security software company.   Brendan is responsible for the development and oversight of processes, tools and resources that enable field operations (sales, channel and marketing).  Brendan started his career in marketing and for the past 10 years has been involved in all aspects of marketing from market analysis and go-to-market strategy, to content, to demand gen execution, marketing analytics and marketing operations.  Brendan is passionate about marketing and marketing technology, and aligning marketing and sales.  Brendan gets excited about the term ‘best-practice’ and eagerly seeks out the world’s best examples to learn and model from.

Chad MacDonald

User Experience

As Soshal’s creative leader, Chad MacDonald brings clients’ goals to life by aligning their needs with a delightful user experience. Chad has worked as a creative professional for over ten years. He has been responsible for the design and UX strategies for brands such as Aviva Canada, American Express, Honda, REALTOR.ca, the Children’s Hospital of Eastern Ontario, the Ottawa Senators, and many more.

Desirae Odijick

Website + Content Marketing

Desirae Odjick is the marketing communications manager at You.i TV, where she plans, creates and promotes content that helps TV and media companies streamline their app development process using You.i Engine (and deliver beautiful apps to you, on every screen you want to use them on. You’re welcome.) She’s run content marketing in both agency and software settings, building programs for everything from public services to retail stores to SaaS businesses, and in her spare time, she uses her content marketing background to make personal finance interesting and accessible for millennials at halfbanked.com.

Jonathan Simon

Mobile Marketing

Jonathan Simon is a mobile marketing strategist and the Director of Marketing at Magmic – a leading publisher of mobile games partnering with global brands like Hasbro (Scattergories), Mattel (Skip-Bo, Phase 10, Blokus) and Rubik’s Cube (Rubik’s Cube, Rubik’s Uncubed). He leads the marketing team, responsible for marketing strategy, brand management, content marketing, cross-promo, user acquisition and ad monetization. Learn more at www.jonathanlsimon.com.

Marissa Homére

Digital Marketing Planning + Strategy, Analytics + Measurement, Search Engine Marketing / Paid Digital Media, and Social Media Marketing

As Soshal’s Marketing Director, Marissa is responsible for delivering high quality, strategic solutions to Soshal’s clients. For the last five years, Marissa has gained deep experience working with marketing and communications platforms, perfecting how those platforms can produce benefits, and ultimately conversions and revenue for businesses.

Marissa’s client base includes notable Canadian organizations such as: Algonquin College, Clover Leaf Seafoods, Carleton University, REALTOR.ca, The Ottawa Sports and Entertainment Group (OSEG), Athabasca University, The Michener Institute, Temple Street Productions, Seneca College, Toronto Catholic District School Board, Bullfrog Power, Oil Changers, The Government of Ontario, The Ottawa Network for Education, and York University (incl. The Schulich School of Business, and Osgoode Hall Law School), and Corel Corporation.

Phil Sonea

Case Study / Final Project

A founding member of Soshal, Phil has helped oversee the scaling of our company from a small team of marketers to a full-fledged marketing and consulting firm. His day to day involves working with some of our high profile clients, overseeing strategic direction, and our company operations. Phil has worked on web builds and strategies for organizations like Bell Media, the Canadian Internet Registration Authority, the Canadian Institute for Advanced Research, the Canadian Medical Association, the Canadian Real Estate Association, Scouts Canada, and Xplornet.

Sven Walther

Search Engine Optimization

Sven Walther has worked in digital marketing for the past ten years. Previously the owner of his own business, Sven has worked as a graphic designer and consultant before working as a Project Manager at Soshal, where he’s now Operations Director. He’s had the privilege of working with World Vision, Get Out There Magazine, Mike Holmes, Xplornet, Canadian Real Estate Association, York University, and CHEO, among others. Certified in Google Analytics and Adwords, Sven likes to go beyond the realm of operations to “get his hands dirty” and stay connected to client work as an SEO specialist.