Customer Relationship Management (CRM)
Brendan Farnand is the director of global operations at Trend Micro, the world’s largest pure-play security software company. Brendan is responsible for the development and oversight of processes, tools and resources that enable field operations (sales, channel and marketing). Brendan started his career in marketing and for the past 10 years has been involved in all aspects of marketing from market analysis and go-to-market strategy, to content, to demand gen execution, marketing analytics and marketing operations. Brendan is passionate about marketing and marketing technology, and aligning marketing and sales. Brendan gets excited about the term ‘best-practice’ and eagerly seeks out the world’s best examples to learn and model from.