Our program is constantly changing so that you don't get left behind.

*** Please note that we are making program updates for Summer 2020. This content will be updates once we're wrapped up.

Digital marketing is a fast-moving industry that is constantly evolving. Each session, our program is updated to ensure that you're learning the most up-to-date practices being used in real-world scenarios. As day-to-day industry professionals, our instructors have unparalleled insight into their fields of study and have the flexibility and autonomy to ensure that what's being taught in the classroom is relevant then, and for the future.

As our instructors meet to lay the foundation for this year's program, you'll see the information here get updated. In the meantime, we wanted to make sure that you could get insight into the types of things you'll be taught while earning your Digital Marketing Certificate. Explore below to get an idea of some of the modules that have been done in past sessions.

Content Marketing

Design, create, and implement content marketing campaigns. Learn how content can drive results at different stages of the marketing funnel, explore different content types, and create your own content marketing campaign.

Amelia Garvey

Marketing Automation

Learn the basics of marketing automation and how it will make you an effective marketer by enabling you to reach people in a scalable and personal way. You’ll also take a dive in the technology landscape, see applicable tactics and learn what the future holds for marketing automation.

Phil Gamache

Social Media Marketing

Not all social networks are created equal. In this module, we’ll take a deep dive into each of the social networks to illustrate why and how you should use them based on the stories you need to share with your audience(s).

Erin Blaskie